• WE ARE FSFW
  • BORN INTO CREATIVITY
  • FOCUSED ON STRATEGY

About Us

About Us

FSFW® is a prestigious fashion and lifestyle event held in Bloemfontein with the aim of showcasing the best and most talented designers that Free State and South Africa has to offer. FSFW® encompasses the work of top and emerging local designers. To further promote culture, diversity and creativity.

The main objective of this initiative is promoting the artistic & innovative work of designers, offering them not only a platform to utilize their bestowed talents but an opportunity to reach greater heights through maximum exposure. It does not just focus on glamour but has a bigger cause of using fashion as a medium that brings about change through addressing the issue of tolerance & diversity.

THE RUNWAY

FSFW® will be hosted over a period of three days from 19 – 21 September 2019 in Bloemfontein at the Sun Windmill Conference Centre.

FACE OF FSFW

The Face of Free State Fashion Week seeks to find a brand ambassador that will represent the FSFW® in all spheres and act as a Community Agent for the FSFW®.

MODEL CASTING

2019 Model castings will be held in August 2019. A sum of 320 male & female models (including kids & plus size models) were casted in 2018, of which 80 were selected to form part of those who modeled during the 2018 Fashion Week.

What we do

DESIGNER SEARCH

A call to emerging, established as well as student designers, from all over the Free State & South Africa, granting them an opportunity to showcase their creative talent on the FSFW® ramp. Of which they receive an opportunity to network & expand their brand to an international audience & whereby they attend workshops to increase their business acumen hosted by various funding agencies.

FSFW® AWARDS AND RECOGNITIONS

Life Time Achievement Award
Best Student Designer of The Year – FSFW® to contribute R5000 Towards winner’s studies
Best Emerging Designer of The Year
Designer of The Year
Model of The Year

THE TEAM

THE TEAM

WE'RE A WONDERFUL, TALENTED TEAM.

CANDY SMITH
CANDY SMITH

CEO

OLIVIA DIEDERICKS
OLIVIA DIEDERICKS

CREATIVE DIRECTOR

LUNGILE MAZIBUKO
LUNGILE MAZIBUKO

ASSISTANT COORDINATOR

NOX MPHAMBUKELI
NOX MPHAMBUKELI

MODEL COORDINATOR

  1. 2018 FSFW Designer of the Year

    Kananelo Dolo – Ruby Gold Fashion House

  2. 2018 FSFW Emerging Designer of the Year

    Lusanda Hleko – House of LH

  3. 2018 FSFW Student Designer of the Year

    Rorisang Ratsui – Free State Fashion Hub

20
STYLISTS
25
PHOTOGRAPHERS
86
MODELS
42
DESIGNERS
FSFW® EVENT CALENDAR 2019

FSFW® EVENT CALENDAR 2019

LIST OF ALL THE EVENTS

Face Auditions

July 2019

Women’s Day Breakfast

9 August 2019

Model Castings

August 2019

Exhibitions

17 – 22 September 2019

Runway Shows

19 – 21 September 2019

Face of FSFW®18 - Finale

24 September 2019

Applications

Applications

FSFW 2019 - DESIGNER SEARCH

We are proud to present the 4th Annual FREE STATE FASHION WEEK in Bloemfontein from 19 - 21 September 2019. The Free State Fashion Week is an annual event that combines fashion, tourism, art and culture within the province. The event provides a platform to showcase up and coming and professional designers work. Buyers and sellers to meet and discuss and form business relationships. Free State Fashion week will be held in support of the tourism industry and the growth of local economy, develop skills and job creation within the province, providing opportunities locally, nationally and internationally. Our main goal is to uplift the Free State Fashion Industry and grow it year by year. With your help we are able to do so.
DESIGNER SEARCH APPLICATION PROCESS
1. Complete the online application below.
2. Upload/email a storyboard, inspiration for designs and business profile.
3. Pay application fee and email proof of payment to designersearch@freestatefashionweek.co.za

STORYBOARD
Each designer must upload a storyboard and motivation letter. The storyboard is an A3 representation of your concept and designs (minimum of 5 designs or outfits) of a AUTUMN/ WINTER 2020 range/collection. The storyboard must be as closest depiction of the designer’s vision as this will be the base of curation and selection of designers.

INSPIRATION
Each designer must submit an inspiration of no longer than a page, telling us what inspired their vision and designs according to the theme for FSFW19.

Our Roots Conquer
In the end where we come from and who we have become merged into one, to produce a dynamic package of innovative African culture that stands tall and proud in the arena of modern fashion and trends. At the end who we are, our backgrounds and lived experiences inform the very extent of our creative identities and abilities. We move forward to uncharted territories in boldness as we do not undermine or underestimate our roots and the role they play in building a new fashion-forward Free State & South Africa. This year we challenge our designers to go beyond what is usual, regular or customary as they are marked to conquer through their African heritage. When you are marked for distinction, it means you are someone who is going to do well in life. You will set yourself apart from others. You are destined to conquer through your heritage. Designers will be tasked this year to focus on this theme namely “Our Roots Conquer” and combine it with African culture & heritage.
#FSFW19 #OurRootsConquer
BUSINESS PROFILE
A submission of the designers business profile no longer than 10 pages must be submitted. The proposal must underline the designers work, visions, achievements, social media handles and contact details.

APPLICATION FEE AND PARTICIPATION FEES
Applications are set at R150, please note that if this amount is not paid, your application will not be considered. Upon selection, post-curations, designers selected are required to pay a participation fee of R1500. This will cover show production, coordination, models, media coverage, designer lounge and graphics.

All monies to be paid into the following account:
• Standard Bank | Branch code 055534 | Account no. 421198354 | Cheque account
• Reference: Name and Surname OR Company Name
• All proofs of payment to be emailed to designersearch@freestatefashionweek.co.za
• Please Note all applicants must be 18years and older.

CONTACT

CONTACT

WE CREATE BEST OPPORTUNITIES FOR YOUR BUSINESS.

Call Us 051 011 9183 Monday–Friday | 9am–5pm (GMT +2)

Visit Us 106 ALIWAL STREET, WAVERLEY, BFN 9300